THE PATH OF DELICIOUS CREATIVITY
A creative collaboration between Sai Villafuerte and
Kat Fernando, circumnavigating the worlds of food and creativity.
In a world grappling with the challenges brought on cultural appropriation, what can the history of food tell us about our lives and what can our lives tell us about the food we eat?
ABOUT US
PROJECTS
· Please Stand By ︎︎︎· Delicious Creativity ︎︎︎
· Feel Good ︎︎︎
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HOME
Feel Good
2019 — PRESENTMERCHANDISING
EVENT PLANNING
VISUAL IDENTITY
Featured in Somerset House, nolisoli.ph, PURVEYR.
Building on the phrase, “If you feel good, the mushrooms will feel good too,” FEEL GOOD is a fashion and editoral project using food-inspired innuendos to explore the creative process. In 2019, the project made its debut during Fungi Fest — an all-day festival on the wonderful world of mushrooms and fungi in Hoxton Docks, London.
As part of the project, we launched our campaign #feelgoodinedsa which depicts chefs, artists and writers in our sweatshirts, captioned with their responses to the question:
“What makes you feel good about what you do?”
Participants included:
— Roger Phillips, world-renowned mycologist and BBC reporter.
— Johnny Drain, head of fermentation at CUB, London, and co-editor of MOLD Magazine.
— Edgar Wallace of Namayasai Farms and former head chef of Koya Bar, London.
— Chloe Ting, co-organiser of Fungi Fest and art curator.
— Julia Saubier, 2019 Binibining Pilipinas contestant for Daraga, Albay.
— Barclay Bram Shoemaker, anthropologist and journalist.
Our sweatshirts are among the items sold in Somerset House’s exclusive gift shop for their exhibition, Mushrooms: The Art, Design and Future of Fungi.
As part of the project, we launched our campaign #feelgoodinedsa which depicts chefs, artists and writers in our sweatshirts, captioned with their responses to the question:
“What makes you feel good about what you do?”
Participants included:
— Roger Phillips, world-renowned mycologist and BBC reporter.
— Johnny Drain, head of fermentation at CUB, London, and co-editor of MOLD Magazine.
— Edgar Wallace of Namayasai Farms and former head chef of Koya Bar, London.
— Chloe Ting, co-organiser of Fungi Fest and art curator.
— Julia Saubier, 2019 Binibining Pilipinas contestant for Daraga, Albay.
— Barclay Bram Shoemaker, anthropologist and journalist.
Our sweatshirts are among the items sold in Somerset House’s exclusive gift shop for their exhibition, Mushrooms: The Art, Design and Future of Fungi.
