Feel Good
2019 — PRESENTMERCHANDISING
EVENT PLANNING
VISUAL IDENTITY
Featured in Somerset House, nolisoli.ph, PURVEYR.



Building on the phrase, “If you feel good, the mushrooms will feel good too,” FEEL GOOD is a fashion and editoral project using food-inspired innuendos to explore the creative process. In 2019, the project made its debut during Fungi Fest — an all-day festival on the wonderful world of mushrooms and fungi in Hoxton Docks, London.
As part of the project, we launched our campaign #feelgoodinedsa which depicts chefs, artists and writers in our sweatshirts, captioned with their responses to the question:
“What makes you feel good about what you do?”
Participants included:
— Roger Phillips, world-renowned mycologist and BBC reporter.
— Johnny Drain, head of fermentation at CUB, London, and co-editor of MOLD Magazine.
— Edgar Wallace of Namayasai Farms and former head chef of Koya Bar, London.
— Chloe Ting, co-organiser of Fungi Fest and art curator.
— Julia Saubier, 2019 Binibining Pilipinas contestant for Daraga, Albay.
— Barclay Bram Shoemaker, anthropologist and journalist.
Our sweatshirts are among the items sold in Somerset House’s exclusive gift shop for their exhibition, Mushrooms: The Art, Design and Future of Fungi.
As part of the project, we launched our campaign #feelgoodinedsa which depicts chefs, artists and writers in our sweatshirts, captioned with their responses to the question:
“What makes you feel good about what you do?”
Participants included:
— Roger Phillips, world-renowned mycologist and BBC reporter.
— Johnny Drain, head of fermentation at CUB, London, and co-editor of MOLD Magazine.
— Edgar Wallace of Namayasai Farms and former head chef of Koya Bar, London.
— Chloe Ting, co-organiser of Fungi Fest and art curator.
— Julia Saubier, 2019 Binibining Pilipinas contestant for Daraga, Albay.
— Barclay Bram Shoemaker, anthropologist and journalist.
Our sweatshirts are among the items sold in Somerset House’s exclusive gift shop for their exhibition, Mushrooms: The Art, Design and Future of Fungi.





